How we guide our clients Guerrilla marketing
As consumers spend more and more time online using their mobile devices it makes sense that brands reach their target audience using online advertising. Gone are the days of big budget TV adverts being the way to wow consumers. Now is the time for direct interaction and to unleash exciting online guerrilla marketing tactics.
The effectiveness of TV advertising is on the decline due to the availability of record/playback TV. Consumers can now fast forward through TV adverts and skip straight to the next part of a TV programme, so what’s the point in spending millions of pounds on TV advertising? The success of TV advertising is also difficult to accurately measure so we believe it’s time to change and think of advertising differently.
When we work with brands we like to start by showing them the possibilities, what’s out there and how easy, with the right expertise and experience, it is to create a fantastic digital campaign. We look to connect digital interactions and visualisations with real life products and packaging much more directly using the power of social media, digital technologies and links to packaging.
By creating an online ecosystem using social media content such as videos and shared messages connected to pay per click advertising consumers can be guided into making new buying decisions. Positioning the brand as different, exciting and a true experience plays on the benefits of social interactions.
Rewarding consumer interactions with special offers reinforces the ‘good feeling’ and hard won brand loyalty is developed. In addition the success of social media and pay par click advertising is measurable; there’s no hiding the success or failing of a campaign, if a video isn’t popular it’ll receive low viewing numbers and if an offer isn’t well received consumers won’t click through to redeem it.
The development, launch and maintenance of online marketing campaigns are nowhere near as expensive as TV advertising. We encourage brands to give it a try with the view that a digital campaign can be as flexible and simple as the press of a touchscreen.