Sharp Iris – Creative Design and Marketing
  • Our Work
  • Blog
  • Contact

How we guide our clients Guerrilla marketing

April 19, 2016

How we guide our clients Guerrilla marketing

As consumers spend more and more time online using their mobile devices it makes sense that brands reach their target audience using online advertising. Gone are the days of big budget TV adverts being the way to wow consumers. Now is the time for direct interaction and to unleash exciting online guerrilla marketing tactics.

The effectiveness of TV advertising is on the decline due to the availability of record/playback TV. Consumers can now fast forward through TV adverts and skip straight to the next part of a TV programme, so what’s the point in spending millions of pounds on TV advertising? The success of TV advertising is also difficult to accurately measure so we believe it’s time to change and think of advertising differently.

When we work with brands we like to start by showing them the possibilities, what’s out there and how easy, with the right expertise and experience, it is to create a fantastic digital campaign. We look to connect digital interactions and visualisations with real life products and packaging much more directly using the power of social media, digital technologies and links to packaging.

By creating an online ecosystem using social media content such as videos and shared messages connected to pay per click advertising consumers can be guided into making new buying decisions. Positioning the brand as different, exciting and a true experience plays on the benefits of social interactions.

Rewarding consumer interactions with special offers reinforces the ‘good feeling’ and hard won brand loyalty is developed. In addition the success of social media and pay par click advertising is measurable; there’s no hiding the success or failing of a campaign, if a video isn’t popular it’ll receive low viewing numbers and if an offer isn’t well received consumers won’t click through to redeem it.

The development, launch and maintenance of online marketing campaigns are nowhere near as expensive as TV advertising. We encourage brands to give it a try with the view that a digital campaign can be as flexible and simple as the press of a touchscreen.

 

Previous articleAll about Smartflow our digital integration toolNext article Build a Virtual Reality

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Retailer Ready January 27, 2017
Humber Seafood Industry October 17, 2016
Boost the Humber Region October 1, 2016
Supply chain development September 1, 2016
New product launch August 18, 2016
© Copyright 2015 - 2018  |   Sharp Iris Ltd  |  All Rights Reserved

Sharp Iris

Digital Centre Unit 3,
Innovation Way,
Grimsby
DN37 9TT
01472 721010

Recent Posts

Retailer Ready January 27, 2017
Humber Seafood Industry October 17, 2016
Boost the Humber Region October 1, 2016
Supply chain development September 1, 2016

Tags

brand brands business campaign case study coca cola coke communication connect creative crisps customer delicious alchemy design digital digital platform digital workflow edition hider humber Image limited limited edition m&s mackies mackies of scotland marketing marks and spencer maserati online packaging pepsico personalisation platform product promotion pwc smart flow smartflow smirnoff social media supplychain uae unique walkers

About SHARP IRIS

The Sharp Iris team design, build and deliver creative digital solutions.

The business has a heritage of packaging design and production.

We have evolved to be a solution provider, focused on linking digital with real-world products and packaging, to create new ways for brands to engage consumers.

The Sharp Iris team work with a varied range of clients and partners. We are involved in a diverse mix of projects that utilise our skills and experience.

4 key areas to the business:

1. Creative design
2. Marketing
3. Digital platforms and workflows
4. Packaging

Our business is part of a group

Sharp Iris is part of the Ultimate Group, a business focused on packaging innovation.

The Sharp Iris team are the creative, marketing team for the group and clients looking to evolve their digital marketing and packaging strategies.

What we can achieve together

We can help to build your understanding of digital marketing, design and production.

Build an integrated creative design, marketing and production workflow to increase consumer engagement, build brand-love and drive sales.

Encourage consumers to digitally interact with your brand using packaging and connected digital applications.

Together we can make creative ideas a reality by building a workflow that can deliver imaginative campaigns to your customers.

Our systems can completely manage your workflow, streamlining a number of processes involved in packaging creation, enabling creativity and scalability.

By working digitally there is increased flexibility; marketing is more of an open playing field. We can enable instant communication and reactive marketing based on direct consumer interactions.