All about Smartflow our digital integration tool

Smartflow is a system designed and built by Sharp Iris. The system features numerous elements that provide an interactive structure to enable various processes from online digital platform to print and supply-chain control. Smartflow is a one of a kind digital workflow system that we’ve created to streamline the design to print process to capitalise on the functionality of digital print technology. It enables the production of millions of unique pieces of complete, layered artworks in a matter of hours with limited manual intervention.

Using Smartflow Sharp Iris has developed a global network to support brands that require design through to digital development and print. We have worked with brands in numerous global regions and industries to develop Smartflow powered campaigns.

Smartflow and digital print

Digital print technology has evolved over the past few years to produce very high quality print on various materials, including flexible films, labels and carton board. It is the perfect solution to produce short runs of packaging and to print unique items of packaging or packaging that features connective technologies such as scanable data glyphs.

Digital print does not use printing plates, instead a digital printing press features a heat transfer blanket that prints the complete design in one pass. As there are no printing plates there is no need for reprographics, an artwork can be sent directly to a digital press to be printed. This streamlined digital process enables the production of numerous unique designs consecutively using variable data and when linked to Smartflow digital print can handle high production volumes and complex variable data designs.