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All about Smartflow our digital integration tool

March 19, 2016

All about Smartflow our digital integration tool

Smartflow is a system designed and built by Sharp Iris. The system features numerous elements that provide an interactive structure to enable various processes from online digital platform to print and supply-chain control. Smartflow is a one of a kind digital workflow system that we’ve created to streamline the design to print process to capitalise on the functionality of digital print technology. It enables the production of millions of unique pieces of complete, layered artworks in a matter of hours with limited manual intervention.

Using Smartflow Sharp Iris has developed a global network to support brands that require design through to digital development and print. We have worked with brands in numerous global regions and industries to develop Smartflow powered campaigns.

 

Smartflow and digital print

Digital print technology has evolved over the past few years to produce very high quality print on various materials, including flexible films, labels and carton board. It is the perfect solution to produce short runs of packaging and to print unique items of packaging or packaging that features connective technologies such as scanable data glyphs.

Digital print does not use printing plates, instead a digital printing press features a heat transfer blanket that prints the complete design in one pass. As there are no printing plates there is no need for reprographics, an artwork can be sent directly to a digital press to be printed. This streamlined digital process enables the production of numerous unique designs consecutively using variable data and when linked to Smartflow digital print can handle high production volumes and complex variable data designs.

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Sharp Iris

Digital Centre Unit 3,
Innovation Way,
Grimsby
DN37 9TT
01472 721010

Recent Posts

Retailer Ready January 27, 2017
Humber Seafood Industry October 17, 2016
Boost the Humber Region October 1, 2016
Supply chain development September 1, 2016

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About SHARP IRIS

The Sharp Iris team design, build and deliver creative digital solutions.

The business has a heritage of packaging design and production.

We have evolved to be a solution provider, focused on linking digital with real-world products and packaging, to create new ways for brands to engage consumers.

The Sharp Iris team work with a varied range of clients and partners. We are involved in a diverse mix of projects that utilise our skills and experience.

4 key areas to the business:

1. Creative design
2. Marketing
3. Digital platforms and workflows
4. Packaging

Our business is part of a group

Sharp Iris is part of the Ultimate Group, a business focused on packaging innovation.

The Sharp Iris team are the creative, marketing team for the group and clients looking to evolve their digital marketing and packaging strategies.

What we can achieve together

We can help to build your understanding of digital marketing, design and production.

Build an integrated creative design, marketing and production workflow to increase consumer engagement, build brand-love and drive sales.

Encourage consumers to digitally interact with your brand using packaging and connected digital applications.

Together we can make creative ideas a reality by building a workflow that can deliver imaginative campaigns to your customers.

Our systems can completely manage your workflow, streamlining a number of processes involved in packaging creation, enabling creativity and scalability.

By working digitally there is increased flexibility; marketing is more of an open playing field. We can enable instant communication and reactive marketing based on direct consumer interactions.