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Build a Virtual Reality

April 19, 2016

Build a Virtual Reality

Virtual reality means creating immersive, computer generated environments that are so convincing that users will react the same way as they would in real life. The idea is to block out the sensory input from the outside and use visual and auditory cues to make the virtual world seem more real.

While the concept is simple, actually building virtual reality systems has proven difficult to do, until now. Consumers can now access virtual reality apps using their smartphone and a virtual reality headset.

The technology works as a Smartphones can identify its orientation through the use of an accelerator, a small device made up of axis-based motion sensing. The phone is held in a reactive VR headset which can track a users eye movements. Together the smartphone and headset can provide an interactive, virtual reality experience.

In the past virtual reality has been used primarily by the military or by gamers but times are changing due to the technology being easily accessed and affordable.

TV advertising is losing its grip due to live TV recording/play-back, advertising agencies are looking for new ways to advertise to consumers. Virtual reality is proving to be a popular option with brands, films and products being advertised using VR.

As a team we connect various digital tools and platforms and we see obvious connections between augment reality, 3D visualisation and virtual reality. The future will see immersive experiences developed for brands to reach their target audiences and to enable consumers to access visual information regarding brands, products and experiences. You’ll be able to see the world using your smartphone and a headset, anything will become possible when working digitally.

 

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Sharp Iris

Digital Centre Unit 3,
Innovation Way,
Grimsby
DN37 9TT
01472 721010

Recent Posts

Retailer Ready January 27, 2017
Humber Seafood Industry October 17, 2016
Boost the Humber Region October 1, 2016
Supply chain development September 1, 2016

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About SHARP IRIS

The Sharp Iris team design, build and deliver creative digital solutions.

The business has a heritage of packaging design and production.

We have evolved to be a solution provider, focused on linking digital with real-world products and packaging, to create new ways for brands to engage consumers.

The Sharp Iris team work with a varied range of clients and partners. We are involved in a diverse mix of projects that utilise our skills and experience.

4 key areas to the business:

1. Creative design
2. Marketing
3. Digital platforms and workflows
4. Packaging

Our business is part of a group

Sharp Iris is part of the Ultimate Group, a business focused on packaging innovation.

The Sharp Iris team are the creative, marketing team for the group and clients looking to evolve their digital marketing and packaging strategies.

What we can achieve together

We can help to build your understanding of digital marketing, design and production.

Build an integrated creative design, marketing and production workflow to increase consumer engagement, build brand-love and drive sales.

Encourage consumers to digitally interact with your brand using packaging and connected digital applications.

Together we can make creative ideas a reality by building a workflow that can deliver imaginative campaigns to your customers.

Our systems can completely manage your workflow, streamlining a number of processes involved in packaging creation, enabling creativity and scalability.

By working digitally there is increased flexibility; marketing is more of an open playing field. We can enable instant communication and reactive marketing based on direct consumer interactions.