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How do people use social media?

April 20, 2016

How do people use social media?

Social media platforms are digital tools that enable people or companies to create, share or exchange information such as ideas, interests and thoughts, using text, images and videos. Social media can be accessed using mobile and web based technologies to create highly interactive platforms.

Brands and consumers are using social media to interact on many levels from sharing content to handling complaints; the instant nature of social media is proving increasingly popular worldwide.

People use social media in many ways. Behaviourists have reported that there are four key psychological reasons behind social sharing:

Instant gratification: the reactive nature of social media provides users with instant gratification.

Feel connected: social media makes people feel connected, even with people they haven’t met in real life or haven’t seen for a long time.

Influence others: Posting, sharing and liking certain things on social media shows people what you think of the world and provides a way for people to influence others choices and opinions.

Be the first: There is so much information now widely available that it can prove difficult to be the first at anything or to find something new but social media provides a way for people to share the unusual to a very wide audience.

 

Guide to Social Media

Brands can create a huge online footprint by building their social media presence. To drive traffic around various platforms brands can link platforms together and embed their social media accounts into various brand websites and landing pages.

 

A few facts and figures:

  • Facebook is still the primary social network accessed globally
  • 40% of people who like brands on Facebook do so to receive discounts and promotions.
  • The typical Facebook user will spend 1 minute out of every 3 minutes on Facebook.
  • Instagram and Snapchat are seeing significant growth and are particularly popular with younger people.
  • Mobile is how the world communicates. There are nearly 5 billion mobile phones globally, over half of which are smartphones.
  • Consumers spend 1 to 4 hours a day online using smartphones.
  • A third of consumers use their smartphone whilst shopping.
  • Consumers use devices in conjunction with offline activities to access price comparisons, to read reviews and to locate products in stores.
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Sharp Iris

Digital Centre Unit 3,
Innovation Way,
Grimsby
DN37 9TT
01472 721010

Recent Posts

Retailer Ready January 27, 2017
Humber Seafood Industry October 17, 2016
Boost the Humber Region October 1, 2016
Supply chain development September 1, 2016

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About SHARP IRIS

The Sharp Iris team design, build and deliver creative digital solutions.

The business has a heritage of packaging design and production.

We have evolved to be a solution provider, focused on linking digital with real-world products and packaging, to create new ways for brands to engage consumers.

The Sharp Iris team work with a varied range of clients and partners. We are involved in a diverse mix of projects that utilise our skills and experience.

4 key areas to the business:

1. Creative design
2. Marketing
3. Digital platforms and workflows
4. Packaging

Our business is part of a group

Sharp Iris is part of the Ultimate Group, a business focused on packaging innovation.

The Sharp Iris team are the creative, marketing team for the group and clients looking to evolve their digital marketing and packaging strategies.

What we can achieve together

We can help to build your understanding of digital marketing, design and production.

Build an integrated creative design, marketing and production workflow to increase consumer engagement, build brand-love and drive sales.

Encourage consumers to digitally interact with your brand using packaging and connected digital applications.

Together we can make creative ideas a reality by building a workflow that can deliver imaginative campaigns to your customers.

Our systems can completely manage your workflow, streamlining a number of processes involved in packaging creation, enabling creativity and scalability.

By working digitally there is increased flexibility; marketing is more of an open playing field. We can enable instant communication and reactive marketing based on direct consumer interactions.