Creative Case Study: Jamie Oliver Winter Salad

Jamie Oliver has been a household name for almost 20 years now. As a celebrity chef his influence on the food industry has made Jamie one of the nation’s favourite chefs and the name ‘Jamie Oliver’ is a brand in itself.

The Sharp Iris team has worked on the Jamie Oliver brand a number of times, across various product ranges. We love Jamie Oliver and regularly watch his television shows; it’s always a pleasure to be involved in creative projects linked to the brand.

For this particular packaging project the team designed and artworked the bags, presenting the designs using 3D visualisation before sending the final artworks to be printed.

The designs feature a rustic charm and have been designed to reflect the wholesome, creative style of the Jamie Oliver brand. Jamie’s cooking style is healthy eating accompanied by home comforts.

Jamie Oliver Winter Salads are currently available in Asda stores nationwide. We’d love to hear your feedback regarding the product and of course the design.