Launching a new business is easier than ever before due to the fact that people can sell via ecommerce rather than relying on retail partners or selling via their own retail premises.
Of course is not all about selling products. The web makes it possible to connect with millions of prospective customers if you sell a service too, such as consultancy or design.
Ecommerce platforms can be very simple or extremely large and complex. The scale of an ecommerce platform depends on many things. Here’s just a few key considerations –
- Sales region – are you selling in one country or numerous regions or even globally?
- Number of products – are you selling one product or service or many thousands of products?
- Ecommerce type – are you selling via your own ecommerce site or via a third party site such as Ebay or Amazon?
- Integrated platforms – are you selling via social media and do you need to integrate various creative elements into your ecommerce platform?
The key to good ecommerce design is understanding how to present your brand clearly and effectively along with making a range simple to navigate and understand. Any interactions must be clean and streamlined, consumers will not wait for sites to load or sales to process.
Important to remember when you sell your product via ecommerce is to always be honest about what the consumer will receive. Take clear photographs of your products and write detailed descriptions of your products to position alongside images. Legislation allows consumers to return products bought online with no questions asked so don’t try to pull the wool over the eyes of your customers.
For more information please get in touch. We have a team of ecommerce experts eager to help!