Smartflow + Digital Case Study: Marks & Spencer
M&S is a British, multi-national retailer that specialises in the sale of clothing, home products and luxury food products.
Sharp Iris has worked on a number of M&S projects looking at packaging and introducing new technologies to the business, in an effort to increase consumer engagement and streamline the supply-chain.
M&S launched their seasonal Summer of Flavour Fruit Jellies using digital print to produce on-demand, high quality packaging.
M&S are looking to use digital print to produce packaging for a number of different products, to reduce stock right off and encourage more product launches across stores globally.
Digital print technology does not require an extended setup, there is no need for repro or printing plates. Digital provides flexibility, the option to print various designs consecutively and it can be used to process and print variable data.