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Smartflow + Digital Print Case Study: Pepsico

October 28, 2015

Smartflow + Digital Print Case Study: Pepsico

Walkers Crisps is a very well-known brand in the UK with global links to Lays Crisps. Pepsico supply Walkers Crisps to the majority of retailers throughout the UK.

A project to build brand love was launched by Pepsico, that used social media to select 2,500 competition winners. Each winner won 5 packets of Walkers Crisps that had been printed with their own name and a personalised message. A number of consumers used their crisp packets to propose marriage.

The Sharp Iris team used Smartflow to process every artwork, adding the various messages automatically. There was no need to produce manual artwork, repro or printing plates as the packs were all digitally printed.

The printed packs were supplied on a laminated reel which enabled Pepsico to pack the crisps using their standard Walkers Crisp packing line.

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Sharp Iris

Digital Centre Unit 3,
Innovation Way,
Grimsby
DN37 9TT
01472 721010

Recent Posts

Retailer Ready January 27, 2017
Humber Seafood Industry October 17, 2016
Boost the Humber Region October 1, 2016
Supply chain development September 1, 2016

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About SHARP IRIS

The Sharp Iris team design, build and deliver creative digital solutions.

The business has a heritage of packaging design and production.

We have evolved to be a solution provider, focused on linking digital with real-world products and packaging, to create new ways for brands to engage consumers.

The Sharp Iris team work with a varied range of clients and partners. We are involved in a diverse mix of projects that utilise our skills and experience.

4 key areas to the business:

1. Creative design
2. Marketing
3. Digital platforms and workflows
4. Packaging

Our business is part of a group

Sharp Iris is part of the Ultimate Group, a business focused on packaging innovation.

The Sharp Iris team are the creative, marketing team for the group and clients looking to evolve their digital marketing and packaging strategies.

What we can achieve together

We can help to build your understanding of digital marketing, design and production.

Build an integrated creative design, marketing and production workflow to increase consumer engagement, build brand-love and drive sales.

Encourage consumers to digitally interact with your brand using packaging and connected digital applications.

Together we can make creative ideas a reality by building a workflow that can deliver imaginative campaigns to your customers.

Our systems can completely manage your workflow, streamlining a number of processes involved in packaging creation, enabling creativity and scalability.

By working digitally there is increased flexibility; marketing is more of an open playing field. We can enable instant communication and reactive marketing based on direct consumer interactions.