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Creative Case Study: Jamie Oliver Winter Salad

January 21, 2016

Creative Case Study: Jamie Oliver Winter Salad

Jamie Oliver has been a household name for almost 20 years now. As a celebrity chef his influence on the food industry has made Jamie one of the nation’s favourite chefs and the name ‘Jamie Oliver’ is a brand in itself.

The Sharp Iris team has worked on the Jamie Oliver brand a number of times, across various product ranges. We love Jamie Oliver and regularly watch his television shows; it’s always a pleasure to be involved in creative projects linked to the brand.

For this particular packaging project the team designed and artworked the bags, presenting the designs using 3D visualisation before sending the final artworks to be printed.

The designs feature a rustic charm and have been designed to reflect the wholesome, creative style of the Jamie Oliver brand. Jamie’s cooking style is healthy eating accompanied by home comforts.

Jamie Oliver Winter Salads are currently available in Asda stores nationwide. We’d love to hear your feedback regarding the product and of course the design.

 

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Sharp Iris

Digital Centre Unit 3,
Innovation Way,
Grimsby
DN37 9TT
01472 721010

Recent Posts

Retailer Ready January 27, 2017
Humber Seafood Industry October 17, 2016
Boost the Humber Region October 1, 2016
Supply chain development September 1, 2016

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About SHARP IRIS

The Sharp Iris team design, build and deliver creative digital solutions.

The business has a heritage of packaging design and production.

We have evolved to be a solution provider, focused on linking digital with real-world products and packaging, to create new ways for brands to engage consumers.

The Sharp Iris team work with a varied range of clients and partners. We are involved in a diverse mix of projects that utilise our skills and experience.

4 key areas to the business:

1. Creative design
2. Marketing
3. Digital platforms and workflows
4. Packaging

Our business is part of a group

Sharp Iris is part of the Ultimate Group, a business focused on packaging innovation.

The Sharp Iris team are the creative, marketing team for the group and clients looking to evolve their digital marketing and packaging strategies.

What we can achieve together

We can help to build your understanding of digital marketing, design and production.

Build an integrated creative design, marketing and production workflow to increase consumer engagement, build brand-love and drive sales.

Encourage consumers to digitally interact with your brand using packaging and connected digital applications.

Together we can make creative ideas a reality by building a workflow that can deliver imaginative campaigns to your customers.

Our systems can completely manage your workflow, streamlining a number of processes involved in packaging creation, enabling creativity and scalability.

By working digitally there is increased flexibility; marketing is more of an open playing field. We can enable instant communication and reactive marketing based on direct consumer interactions.