Creative Case Study: Fiddes Payne

Fiddes Payne supplies products to retailers across the U.K. and Europe. It’s focus is on providing consumers with creative elements and exciting flavourings in cooking and baking.

Sharp Iris has worked with Fiddes Payne on numerous projects, and across multiple ranges, from baking mixes to Jamie Oliver spice pots and grind mills.

The Sharp Iris team designed, artworked and digitally printed a range of different packaging formats for Fiddes Payne, to support product launches and to encourage retailers to adopt new, varied ranges into their stores.

The Sharp Iris team styled and photographed all of the products, capturing the consumer experience on the front of every pack.

Key to a quick turn around and an accurate, simple approval process was the use of Smartflow to manage the design to production workflow. Smartflow provides a complete approval workflow and secure, digital asset library.