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Creative Case Study: Fiddes Payne

October 19, 2015

Creative Case Study: Fiddes Payne

Fiddes Payne supplies products to retailers across the U.K. and Europe. It’s focus is on providing consumers with creative elements and exciting flavourings in cooking and baking.

Sharp Iris has worked with Fiddes Payne on numerous projects, and across multiple ranges, from baking mixes to Jamie Oliver spice pots and grind mills.

The Sharp Iris team designed, artworked and digitally printed a range of different packaging formats for Fiddes Payne, to support product launches and to encourage retailers to adopt new, varied ranges into their stores.

The Sharp Iris team styled and photographed all of the products, capturing the consumer experience on the front of every pack.

Key to a quick turn around and an accurate, simple approval process was the use of Smartflow to manage the design to production workflow. Smartflow provides a complete approval workflow and secure, digital asset library.

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Sharp Iris

Digital Centre Unit 3,
Innovation Way,
Grimsby
DN37 9TT
01472 721010

Recent Posts

Retailer Ready January 27, 2017
Humber Seafood Industry October 17, 2016
Boost the Humber Region October 1, 2016
Supply chain development September 1, 2016

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About SHARP IRIS

The Sharp Iris team design, build and deliver creative digital solutions.

The business has a heritage of packaging design and production.

We have evolved to be a solution provider, focused on linking digital with real-world products and packaging, to create new ways for brands to engage consumers.

The Sharp Iris team work with a varied range of clients and partners. We are involved in a diverse mix of projects that utilise our skills and experience.

4 key areas to the business:

1. Creative design
2. Marketing
3. Digital platforms and workflows
4. Packaging

Our business is part of a group

Sharp Iris is part of the Ultimate Group, a business focused on packaging innovation.

The Sharp Iris team are the creative, marketing team for the group and clients looking to evolve their digital marketing and packaging strategies.

What we can achieve together

We can help to build your understanding of digital marketing, design and production.

Build an integrated creative design, marketing and production workflow to increase consumer engagement, build brand-love and drive sales.

Encourage consumers to digitally interact with your brand using packaging and connected digital applications.

Together we can make creative ideas a reality by building a workflow that can deliver imaginative campaigns to your customers.

Our systems can completely manage your workflow, streamlining a number of processes involved in packaging creation, enabling creativity and scalability.

By working digitally there is increased flexibility; marketing is more of an open playing field. We can enable instant communication and reactive marketing based on direct consumer interactions.